A few days away from the opening of the IAAF World Championships in Athletics, which will be held in Beijing from August 22nd to August 30th 2015, TV Media Sport, exclusive media rights holder for Sub-Saharan Africa (49 countries) and for the period 2014-2017, has already aroused exceptional enthusiasm from major African broadcasters.
The increasing interest in athletics, and the rise of great athletes from Kenya, Ethiopia, Botswana, Djibouti and many others as well as this year’s performances and records, have contributed to make a historical event of this appointment in the mythical "bird's nest" Beijing stadium. Africa will share 9 days of live emotion and excitement of this major international event.
With a strong experience in world athletics, TVMS has designed an innovative programme to broadcast most of the competition: 30 hours of live content of the international show, with a focus on African athletes.
TV Media Sport emphasises that the IAAF World Championships in Athletics, with its cumulated audience of 6 billion, is the most broadcasted sport event in the world after the FIFA World Cup and the IOC Summer Olympic Games.
TVMS announces with great esteem that, the last Opening Ceremony of Mr Lamine Diack from Senegal, the current IAAF President, will be broadcasted live in French and English for the pleasure of millions of African viewers.
TVMS strengthens, once more, its presence in the community of major international sports events distributed in Africa. Additionally, TVMS also commercialises and distributes the Rio 2016 Olympic Games.